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A William Hill Horse Racing Betting Review

William Hill, another one of the UK’s oldest and most trusted bookmakers, operates the largest betting service in Great Britain with well over 3 million registered players, 1600 employees and around 2,500 betting shops. With horse racing as the betting site’s forte, there’s a whole host of inviting features and exclusive promotional deals which make this operator one of the leading sites for betting on horses. Read our William Hill review dedicated to horse racing betting below for the full report. Read More

The UK’s Largest Bookie:
Get £30 Bet £10
Operator Rating:
  • Races: 4.5/5
  • Bonuses: 4/5
  • Mobile App: 4.5/5
  • Extras: 4/5
Overall Score: 4.25/5
Why William Hill?
  • Superb Race Coverage
  • Top Odds Prices
  • Online Tote Betting
Extra Features: Race replays, extensive stats centre and daily racing podcast
Full T&Cs apply. New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
Last Updated on 25 Jun 2020 by Chief Editor Francis Fraser
  • Licensed by:
  • UKGC
  • #39225
  • Accepted Payment Methods:
  • Visa
  • MasterCard
  • Skrill
  • PaysafeCard
  • William Hill Direct
  • PayPal

William Hill Horse Racing Offers

William Hill Best Odds Guaranteed Horse Racing PromotionFor new players, the first contact with William Hill comes in the form of a great value for money welcome bonus worth £30. The promotion is perfectly suited to new players that are perhaps a little apprehensive about betting a large sum of money on their first attempt and offers a mighty generous 300% increase on the first wager. To claim the bonus, simply register an account and enter bonus code C20, make a deposit and place a £10 bet on the sportsbook – the selection must have odds of at least ½. Then, once the first bet has been settled, your account will be credited with x3 £10 bets to be used on horse racing, or any other valid sports market.

Aside from the industry-standard best odds guaranteed promotion, it is true that you won’t find too many long-term bonus deals for horse racing at William Hill. The good news, however, is that there are often special promotions that have been tailored to fit the most popular races and meets of the year. When the time for the Grand National, the Cheltenham festival or Royal Ascot comes around, you can be sure that there will be a few special deals on offer, so keep your eyes peeled and keep close tabs on the promotions page during peak racing season.

William Hill Horse Racing Odds

Anyone that knows sports betting knows that William Hill’s horse racing odds prices are among the best in the business. Our tests proved that they are indeed the best, beating Paddy Power to the #1 spot with prices ranging from 86 – 91.34% for flat races and 87 – 95.13% for national hunt events.

Flat Races National Jumps Average
86.62 – 91.34% 87.2 – 95.13% 90.96%

With an average odds price offering of 90.96%, there are few operators out there that have William Hill beaten for value. If this wasn’t enough, the best odds guaranteed deal, which is available all year round, gives you the extra added insurance that you never have to end up settling for less than the starting price.

William Hill Live Horse Racing Streaming

Live betting is one of the standout features of the William Hill betting service. With around 50 events being streamed live per day (many of which are horse races) customers are treated to a very comprehensive service, which covers a fair portion of all UK & Irish races and a good selection of races from South Africa. Another positive talking point is the William Hill TV platform, which gives customers the chance to go back and view old races, making studying past form easier than ever.

William Hill apply the same standard industry restrictions to their live streams that require you to place a bet of at least £1 on the race you wish to view. If you’re ever a little low on cash, or in a place where live streaming just isn’t the most convenient option, you can also tune in to the exclusive radio channel and follow live commentary as the event is taking place.

Mobile Betting

William Hill Mobile Betting AppWilliam Hill Mobile Betting App
  • Live streams:Yes
  • Best odds guaranteed: Yes
  • Exclusive enhanced odds offers:Yes
  • Virtual racing:Yes
  • Bet on Mobile!

The sleek, high-power William Hill sports betting app is every punter’s answer to stress-free betting on horses on the go. Some of its most standout features include exclusive mobile-only price boosts and promotions, virtual horse racing, live horse race streams from the UK, Ireland and South Africa, and a fast, intuitive bet placement process that allows you to make a selection and reach the bet confirmation stage with no more than a few touches of the screen.

The mobile app has been made available for Apple, Android and Windows smart phone users. You’ll need to make sure that you have the most up-to-date operating system installed on your device in order to have the app perform to the best of its capabilities and ensure that there’s sufficient memory. The app for iOS uses about 56.6mb of space and can be downloaded directly from the app store; Android users, due to restrictions on real money betting apps, must download the app directly from the William Hill website – the app uses around 1.8mb of space, and the Windows app uses around 92kb worth of space and can be downloaded from the Microsoft app store.

Payment Methods

William Hill offer a fantastic selection of payment methods that cater to the vast majority of needs. Along with Visa and MasterCard debit cards, customers can also make use of a wide range of e-wallets such as PayPal, Skrill and Neteller, prepaid cards such as paysafecard and entropay, and an exclusive customer-only payment option known as William Hill Cash Direct, which allows you to buy top-up vouchers from inside William Hill stores and credit your online account.

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As you expect, near enough all deposits made are debited to your account almost instantly. Withdrawals, however, can take a little longer than usual depending on which payment method it is you’re using. The standard processing time is 1-3 days – one day if you’re requesting a withdrawal with Skrill Neteller or PayPal – and between 3-5 days with Visa debit and Maestro cards. Payments made via fast bank transfer or cheque can take a while (up to 10 days) so we advise sticking to some of the speedier methods whenever possible.

Safety, Security & General Operator Info

Since being founded back in 1934, William Hill has continued to deliver premium betting services to dedicated punters, and has now grown to become the #1 choice for horse racing enthusiasts and casual punters across the British Isles. The operator carries a full license from the UK gambling commission (license number 000-039225 R-319373-001) showing that it is fully regulated and bound by the strict laws of the 2005 Gambling Act. The company is also partnered with the ESSA, which ensures honesty and integrity in its services, and employs the expertise of the Thwate security authority to ensure that all customers are protected against identity theft and fraud.

Operator Information
Company: William Hill plc
Thwate Security LogoProtected by Thwate ESSA logoESSA means sports betting integrity
Founded: 1934
Headquarters: London
License: 000-039225 R-319373-001
Phone: 0800 085 6296
Email: [email protected]
Live Chat: Yes

William Hill provide first rate customer support in the form of live customer chat, which enables fast and easy access to the vast majority of queries – email support, and assistance via email. In most cases, we would advise using the live chat feature as it is the fastest and most efficient way of getting help, however for some of the more technical queries that require more specialised assistance, email support is your best bet.

First-rate Horse Racing Betting

Overall, it must be said that William Hill offer one of the best platforms on the market for betting on horses. Not only are the odds price offerings well up there with the best in the business, but the great value new customer welcome offer along with the complete range of William Hill Horse Racing offers represent great value for money, the race coverage is about as good as it gets, and there are a whole host of extra features that make choosing the right selection on race day just that little bit easier. To add to the this, the live streaming capabilities, along with the live commentary channel, mean that you’re never too far away from the action, and the high-speed mobile app is equipped with everything you need to bet on the go with maximum ease. Sign-up now to claim your free bet welcome offer and get the full William Hill horse racing experience, or head over to the Coral horse racing betting review for an example of another great horse racing betting site.